Sales Automation

Best Sales Automation Tools for 2022

Best sales automation software will help to ease the workload and give your employee some extra time to find more leads.

Are you still struggling with Excel to achieve your sales goal? 

Winning in sales is not an easy task. So, what we can do least is make the process easy. A systematic process with steps can help your salesperson to put special efforts in the whole process. Sales automation tools can prove more beneficial to make the whole process a piece of cake.

Best sales automation software will help to ease the workload and give your employee some extra time to find more leads. The most time-taking task in the sales process is to find new leads, an automated tool gets your job done. A salesperson has to manage a lot of things which includes phone-calls, meetings, emails, free demo, text and so on. Sales automation tools can organize all these repetitive processes, giving more time to your sales team to sell.

What is sales automation system?

Sales automation system are software-based solution that help in various sales process. It focuses on the monotonous tasks from hunting for new leads to signing a contract. By taking little help of technology, we can make big difference. Sales automation tools help your salesperson to do other tasks that require their hand and all the repetitive work is done by the it. These tools can increase your business and also productivity.

By using right automation tools, sales team can spend less time on manual task and more time on closing the deal.

Why do you need sales automation?

In today’s competitive atmosphere in sales, a sales person has a lot of responsibilities. They spend more time on doing other things which do not contribute to revenue than the actuals sales. To eliminate the non-revenue tasks from the sales person responsibility, you need a sales automation tool. A sales automation tools can help you with generating leads, updating CRM records, writing emails, scheduling meetings and entering data.

Your salesperson can now invest their time in critical sales strategy and leave the daily task to the automation tool. Every rose has a thorn.

Anything that is good has some negative in it. So, with all the good features of the automation tools there are also some bad features. Let’s have a look at the pros and cons of the automation software,

Pros: helps to focus on critical sales strategy.

Sales workflow automation removes daily task from the salesperson’s responsibility, giving them more time for critical sales strategy and achieve their goal. Due to the smooth-running process the sales person is more organized and use most relevant strategy for sales.

It helps managers to establish a flawless team objective due to better understanding of the client needs and strategies.

Automation tools simplifies the processes of prospecting leads and looking after the users, through sales pipeline.

Cons: somethings are better manually

Customers should be at top priority in any type of sales. Your business will grow only if your customers are satisfied. Sometimes customer expect humans on the other side of selling and not an automated reply.

They might loose interest if there are considered as just statistics by a computer software.

For winning this game of sales sometimes emotional aspect is necessary which is missing in automation tool.

B2B buyers still call for skilled human consultant for maintaining a healthy relationship, chatbots cannot help with this.

By now you must be aware about automation tool. Now we will look after some best sales automation tools, so you can choose one for yourself.

1. Sales Simplify

Salessimplify is the intelligent all-in-one solution for businesses. A sales process involves multiple steps from getting a lead to converting it. Salessimplify makes it easy for you to deal with it.

With salessimplify your customer management, sales process, activities and tasks are done without any error. It saves your time and gives your salesperson more time to do another critical task.


  • Identify bottlenecks and quickly adjust processes
  • Improve productivity by saving time
  • Keep an eye on your team’s success

Price: starts from $8/month

2. Hubspot

Hubspot is an automation software that is powerful and easy to use. It helps you to create a delightful customer experience. This workflow automation tool is beyond email, so you can scale your growth and spend minimum time on repetitive tasks.


  • Automates dozens of tasks beyond just emails.
  • Closing deals
  • Deeper insights

Price: starts from $45/month

3. Pipedrive

Pipedrive users close an average of 28% more deals after their 1st year. It has various features that will help you prioritise deals, predict revenue and track performance.


  • Focus on sales actions
  • Eliminates repetitive administration task
  • Track communication

Price: starts from $24.46/month

4. Zapier

Zapier’s easy automation tools give you the power to get stuff done without lifting a finger. You can customise zap without writing a code. There are several templates that will help you to build your own zap.


  • Web app integration
  • Seamless workflow
  • Passes information between apps and workflow

Price: from $19.99/month

5. Zoho corporation

Zoho corporation provides you a workflow automation tool for every need. It helps you to streamline communication, create custom workflow and automate routine task efficiently to manage your business.


  • Boost productivity
  • Reduce manual errors
  • Enhance customer satisfaction

Price: from $10.76/month

6. Keap

Keap provides a sales and marketing automation to help you grow without chaos. Keap combines CRM, sales automation, payment and marketing in one platform. Which in turn provides you more sales and less late nights.


  • Capture and convert leads more efficiently
  • Follow up and get paid
  • Consolidate your tools into one place

Price: from $40/month

7. Yesware

You must try yesware when your sales team needs to drive more revenue through email outreach, but complex enterprise sales software is overkill. Yesware provides you a set of tools for your sales team to outreach activity, track email our rapidly test what does and does not work, and share it all with your team to drive better results, faster.


  • Unlimited email tracking
  • Limited attachment tracking
  • Meeting scheduler

Price: $15/month

8. Salesloft

Salesloft provides you an automation tool that will help you to take the guesswork out of pipeline generation, customer renewals and lead nurture. It helps you to build a friendly relation throughout the journey from first lead response to post-sale experience.


  • Sales email
  • Calendaring
  • Mobile app access

Price: Request a quote

9. Zendesk

Zendesk provides you an automation tool that increases productivity, builds customer loyalty and gross profits. It helps you to automate and streamline your operations when your business is growing.


  • Instant in-product chat for admins
  • 24/7/365 global support
  • Priority response in the queue

Price: from $19/month

10. Autoklose

Autoklose is built for entrepreneurs, sales and marketing. It helps you and your teams to target, engage and grow.


  • AB testing
  • Audience targeting
  • Event triggered actions

Price: from $49/month

11. Active campaign

Active campaign provides you email marketing, marketing automation, and CRM tools you need to create incredible customer experience. Autoklose provides 2-year price lock, free migration, free online training, you own your data and so on.


  • Marketing automation
  • Drag and drop email builder
  • 125+ email templates

Price: from $21.75/month

12. Marketo

Marketo solves your problem of higher revenue and faster growth at lower cost, which is every company’s desire. It enables companies to streamline, measure marketing task and automate workflows so they can increase their efficiency and grow faster.


  • 10,000 records
  • Customer engagement engine
  • Social boost

Price: from $895/month

13. Act-on

Act-on automation tool lets you to create awareness, drive demands nurture leads and extend the customer lifecycle. Act-on automated tool helps you launch, plan, adapt, optimize holistic marketing programs and adapt, this gives one marketer power of 10.


  • Execute true multi-channel marketing programs
  • Engage with customer across their life cycle
  • Integrates into virtually any MarTech system

Price: from $900/month

14. Get response

Get response is a powerful, simplified tool to send emails, create pages and automate your marketing. It helps you to get your business online, grow your audience, engage with customer, boost online sales and so on.


  • Autoresponders
  • Unlimited landing pages
  • Basic segmentation

Price: from $12.30/month

15. PandaDoc

PandaDoc is a workflow automation software that helps you to complete 87% more documents in half the time. If you wish to build more efficient processes and manage important documents instantly and securely, you need PandaDoc automation tool.


  • Rich media drop and drag document editor
  • Pricing tables
  • 24/7 email and chat support

Price: from $19/month

16. Pega system

If you are ready to crush business complexity, pega system is what you’re searching for. Pega system automation tool helps you maximize value, simplify service and boost efficiency. Pega system simplifies your technology from the centre out, one customer journey at a time.


  • Bots and humans can work side by side
  • Low-code app factory
  • Al-powered decision-making

Price: from $140/month

17. Docusign

DocuSign CLM workflow allows you to build and automate new contract workflows with predefined standardized templates. It helps you to sync all data, configure flexible workflows connect deeply into apps with code or clicks.


  • Prepares and signs documents digitally
  • Manage documents and templates
  • Collaborate in team

Price: From $10/month

18. SugarCRM

With sugar you attract more visitors to your website and gain visibility into how they interact with digital assets. It leverages the marketing automation platform to drive alignment with sales by reducing repetitive tasks and handing off qualified leads automatically.


  • 4support-authorised contacts
  • Unlimited emails and landing pages
  • Doc merge

Price: From $1000/month

19. Vainu

Good marketing needs a solid relationship between you and your prospects. Vainu helps you to manage large contact database become feasible. It also helps to grow sales.


  • Monitor customer behaviour in real-time
  • Segment and nurture leads
  • Scale communication and processes

Price: Request a quote

20. Netsuite

A well known business needs to be always error free. To make your task and activities easy netsuite provide you with an automation. This automation relies on accessing, monitoring and analyzing a variety of metrics, and consistently training and updating managers.


  • Project management
  • Project accounting
  • Resource management

Price: from $99/month

The above comparison will help you to decide what is best for you. You can choose a tool by looking at the features that are required for your business. Automation tool eases that burden on your employees giving them more time to focus on the critical sales strategy. It also manages your system and makes it more accurate.

If you want to automate your system in 2022 book a free trial with Sales Simplify today.

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