Is your sales team struggling with the sales engagement process? Do you have the correct sales engagement tools to empower sales reps?
Connecting with qualified leads or prospects takes a lot of work. Getting noticed in a busy inbox is even more challenging in the highly competitive landscape.
Thankfully, with a sales engagement tool, you can empower your SDRs to implement successful outreach strategies—engage with the prospects at the right time and place, don't miss important follow-up dates, and send multi-channel, personalized campaigns that your prospects will love to reply to.
But choosing the correct tool for your sales engagement process is not a cakewalk! You need to consider several elements before making the final decision. But we're here to help you out!
This blog will discuss the best sales engagement tools to streamline your prospect engagement process. Let's get started with the basics!
What are sales engagement tools?
Sales engagement tools are digital software or platforms that help your sales team streamline the sales engagement process. A sales engagement tool can help bridge the gap between sales and marketing processes to conceptualize the best strategies for positive lead interaction.
Tools for sales engagement are good for businesses that want to organize and standardize the sales engagement process.
You might find CRM tools also marketed as sales engagement tools. While CRM tools offer certain features for lead engagement, they aren't a comprehensive solution or substitute for sales engagement solutions.
Sales engagement platforms offer dedicated lead engagement features that can be integrated with existing sales tools for easy navigation and seamless engagement workflow.
So what exactly can a sales engagement platform do? Let's find out!
What can a sales engagement platform do?
You're asking the wrong question! What don't they do? Businesses leveraging the best sales engagement platform can benefit from its highly functional features. Here's a sneak peek of what a sales engagement platform can do:
- Automate engagement actions, for example, reminding and sending email follow-ups
- Gather lead insight, so they can plan for better engagement activities
- Reach out to prospects at the right time through optimal channels
- Keep an organized view of all the leads in the engagement process
- Integrates existing sales tools for easy sales engagement movement
- Organize SDR's daily activities and tasks
- Analyze sales data and generate a report to support smarter choices
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Top 10 sales engagement platforms
Now that you've got an idea of how to select a sales engagement platform to simplify your sales process let's explore the 10 best sales engagement tools you can consider.
Sales Simplify
Sales Simplify represents an all-in-one sales engagement platform that can help you multiply ROI, build remarkable customer relationships and create product experiences.
With the ultimate sales engagement machine, your sales reps can track prospects, create reports, leverage automation, streamline outreach activities, and do much more.
The platform boasts an eminent clientele, including Business Standard, Share Khan, India Bulls, Axis Bank, and many more!
Key Features Include:
- Cadence and workflow automation
- Lead management
- Engagement timeline tracking
- Powerful analytics
- Lead nurturing
- Seamless integration
- Customizable dashboards
- Mobile application
Let’s understand the working for Sales Simplify with this creative video;
Make sales outreach impressive and impactful.
CRM-integrated and simple-to-use sales engagement solutions empower your sales reps to make impactful impressions with spectacular hyper-personalization.
- Engage seamlessly with both inbound and outbound prospects
- Get a concise view of prospect details and personalize each message
- Get more product demos and valuable meetings booked with personalization
- Use automated workflows to save considerable time.
- Ideal for both large and small-scale businesses.
Engage with prospects at each touchpoint with personalized lead nurturing
Build deeper relationships that give your leads one step forward to purchase your product.
- Leverage sales cadences and workflows to automate follow-ups
- Timelines, notes, and reminders to always stay on track
- Get a comprehensive view of all engagement activities from a single screen.
- Leverage powerful analytics to oversee engagement activity results and map winning patterns and bottlenecks to overcome and improve processes.
Close deals faster
Real-time analytics and AI-powered insights can help you understand prospect behavior, monitor engagement rates, and focus the leads with the best probability of becoming your customers.
- Interactive, customizable, and comprehensive dashboard to monitor lead engagement health
- Sales forecasting and lead scoring for increased and streamlined focus.
- Smart engagement flows enable faster deal closure.
Zendesk
A cloud-based sales CRM platform, Zendesk offers sales engagement capabilities for both small and large businesses. The scalability component of the software is remarkable. Some striking features of the engagement tool include the following:
- Comprehensive CRM dashboard
- Seamless Lead generation
- Prospecting tools
- Workflow automation
Clear Bit
Marketing-cum-sales data software, Clearbit, is specifically designed for B2B businesses. Their primary focus is providing updated data that refreshes every 30 days. With the prospector tool, you can access 200 million contacts. You can also search and filter ideal prospects by setting parameters.
Some remarkable features of the app include the following:
- Lead capturing
- Performance metrics
- Campaign management
- Proposal generation
HubSpot Sales Hub
Hubspot focuses on five pillars of business management; marketing, sales, CMS, customer service, and operations. While Sales Simplify is pure sales-focused software, Hubspot Sales Hub is a CRM platform that also includes engagement functionality.
The most popular feature of Hubspot Sales Hub is the customizable visual pipeline to track each customer/lead's progress in real-time. Other striking features include the following:
- Easy integrations
- Outreach scheduling and management
- Referral tracking
- Forecasting
- Customer and lead database management
Pipeline
Developed for small and medium-sized businesses, Pipeline is another CRM-based platform offering amazing benefits to maintain continuous interaction between SDRs and prospects. With Pipeline, you can enjoy unlimited storage for all your business documents, data, and communications.
The best part? You can track which prospects open and download your shared company content. Other features include:
- Internal chat integration
- Email marketing
- Social media integration
- Marketing automation
Salesloft
A tool designed for revenue team collaboration within larger businesses. You can create a customized pipeline and playbook for your sales team, especially reps, to streamline and maintain consistency in the company's voice and brand.
You can also leverage powerful dashboards and sales forecasts to examine the performance of sales engagement activities:
Some other fantastic features include:
- Interaction tracking
- Prospecting tools
- Lead distribution
- Customer database
- Meeting management
Zoho SalesIQ
Zoho SalesIQ focuses on timing and gathers data on leads to help your SDRs identify the best timing for a rep to reach out to potential customers.
You can also utilize the Zoho SalesIQ live chat feature to communicate with customers in real time.
Some prominent features of the platform include:
- Third-party integrations
- Live chat
- Content development
- Reporting/Analytics
Calendly
Calendly is a scheduling automation platform that eliminates unnecessary interactions and guides sales reps in finding the perfect time to connect with prospects.
Schedule high-value meetings quickly and easily to drive more revenue. Eliminate scheduling friction to accelerate your sales cycle. With customized reminders and follow-up workflows, your team will be one step closer to closing deals faster.
Some winning features of the software include:
- Scheduling automation
- Smart integration
- Team interaction and communication
Autoklose
Autoklose sales engagement software brings all sales-related data to a centralized location. The tool helps you find the right prospects and efficiently target them. With this tool, you can efficiently track and optimize your outreach efforts in real time.
Key Features:
- Automated and targeted email sequences
- Detailed reporting dashboards.
- Messaging templates
- Automatic time-zone synchronization, personalization, and real-time contact validation.
Groove
Groove enables you to enhance your sales engagement efforts by standardizing processes. With Groove, you can record sales calls and review them to pinpoint the scope of improvement and get valuable insights into customer behavior.
Key Features:
- Comprehensive contact database
- Conversational intelligence
- AI-powered Insights
- Email management
Make sales engagement process easy with sales engagement tools
There are several excellent sales engagement platforms available today — research and understand their features and capabilities to select the best ones that align best with your team and goals.
Sales Simplify is one of the best sales engagement platforms. You can get started with our sales engagement software in a few seconds or book a product demo with our experts! Feel free to give it a try. You will thank us later!
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