7 Ways to Leverage WhatsApp Lead Generation to Grow Your Sales & Revenue in 2024

Have you ever wondered how no matter how many leads you acquire, is it not enough? Well, you are not the only one. Identifying and acquiring qualified leads is a never-ending process of running a business. In fact, 11% of marketing professionals said it is the greatest obstacle in driving business growth.

Having said that, there are multiple ways to generate leads. But today, I’ll describe a lesser-known one. WhatsApp lead generation. The WhatsApp Business Platform is primarily used for business communication and offering customer support. 

However, you can also use WhatsApp as a lead generation tool as it is an extremely popular communication platform, where you can readily access a global user base. Also, capturing lead details on WhatsApp is much easier than asking them to fill out a lengthy form. 

That said, let’s explore 7 tried and tested ways to use WhatsApp to generate leads along with its benefits. So, let’s start by understanding what WhatsApp lead generation is. 

What is WhatsApp lead generation?

In simple terms, WhatsApp lead generation refers to the process of discovering new leads via WhatsApp using promotional campaigns. With WhatsApp marketing, you can reach out to an international audience, promote your offerings, and add them as leads in your sales funnel, all by using a single channel. 

Why should you use WhatsApp lead generation?

As I said previously, WhatsApp has a huge user base, spanning across 50+ countries making it one of the best places to look for capturing leads. Plus, unlike traditional marketing channels, WhatsApp boasts an amazing open rate of 98%, increasing your chances of acquiring fresh leads. 

On top of that, WhatsApp’s ability to instantly connect you with your prospects, allows you to interact with them in real-time. This way, you can share valuable information with your prospects and effectively guide them across the stages of your sales pipeline.

Furthermore, WhatsApp enables you to convert leads into customers straight from the app. By sending catalog messages and crafting a WhatsApp Flow (more details on this below), you can compel your prospects to complete a purchase without ever leaving the app.

How to use WhatsApp for generating leads?

WhatsApp Business is a versatile platform that you can use in a variety of ways as per your business needs. Having said that, here are some of the ways to generate leads through WhatsApp:

Sending tailored Broadcast messages

One of the most common ways to generate leads with WhatsApp is by sending bulk WhatsApp Broadcast messages. Using Broadcasts, you can send personalized promotional messages to your contacts, informing them about your products or services and encouraging them to take the next step. 

Additionally, when you pair this with WhatsApp’s abnormally high open rate, you can exponentially increase your visibility and the chances of acquiring qualified prospects.

To start sending WhatsApp Broadcasts to your contacts, you can use the WhatsApp Business app or you can use the WhatsApp API along with Zixflow if you have a large audience. 

‍Zixflow lets you send thousands of WhatsApp messages in bulk from its unified platform with its easy-to-use WhatsApp Campaign Builder.

Add a WhatsApp chat button on your website

Another most overlooked channel for generating leads is your website. If you have an attractive website that drives a lot of traffic, why not utilize it for getting new leads? 

Integrating WhatsApp with your website allows your visitors to reach out to you over WhatsApp. This way, you can keep engaging your visitors even after they have left your site, allowing you to grow your prospects list and nurture them effectively throughout the customer journey.

Utilize the Click-to-WhatsApp ads

Click-to-WhatsApp ads are an active way to generate leads by letting your prospects click on WhatsApp ads that redirect them to the WhatsApp app, where they can communicate with you. 

Another advantage of using Click-to-WhatsApp ads is that you don’t have to ask your prospects for any contact information, like their phone number to get in touch with them or ask for an opt-in to send promotional messages. The ad will display an opt-in message, signaling them that your business can reach out to them with promotions and offers.

Grab attention with WhatsApp QR codes

Over the past few years, WhatsApp QR codes have shot up in popularity, and because of that, businesses are using them to interact with their audience to boost sales engagement. 

Plus, the versatility of WhatsApp QR codes allows you to share them in numerous ways. For example, you can print them on pamphlets or brochures and share them on social media platforms. And similar to Click-to-WhatsApp ads, your contacts are automatically opted-in to receive messages from you. 

To know more about WhatsApp QR code, you can check out our blog post on WhatsApp Business QR code. This article will tell you how you can find your WhatsApp QR code and use it to boost lead acquisition.

Drive engagement using a WhatsApp chatbot 

WhatsApp chatbots are also a great way to generate leads while also addressing your prospects’ queries. Using these chatbots, you can engage your contacts and gather their details to help you nurture them into qualified leads down the line. 

Furthermore, using the data collected from your WhatsApp chatbots, you can tailor your outreach and provide relevant products to boost your chances of successful sales. Plus, a chatbot allows you to deliver 24/7 customer support even when you are not available. 

Create WhatsApp Flows

WhatsApp Flows are an amazing feature that allows users to take action, like booking a meeting, asking for information, or ordering a product straight from the WhatsApp app. It was designed to streamline conversations between businesses and customers. 

You can use WhatsApp Flows to capture leads’ details or convenience them to take the next step. For instance, if you are an ecommerce business, you can give your prospects the ability to complete their purchases without ever leaving the WhatsApp app. Simply embed a flow into your messages that your customers can follow, making your communication much more effective. 

Now, to create WhatsApp Flows, you will need a communication platform that supports this functionality. Luckily, Zixflow offers multi-channel engagement capabilities along with WhatsApp Flow, where you can craft your flows and link them with the platform so they can be sent effortlessly.

Share your WhatsApp links on social media platforms

Finally, you don’t have to stick to WhatsApp for generating leads. You can post your WhatsApp link on other social media channels to encourage your followers to initiate a conversation with you. It is a free-of-cost method to utilize your existing audience to discover new leads.

To create a WhatsApp chat link to share on social media, you can use this format: https://wa.me/<number> and replace <number> with your WhatsApp number in the international format. That means removing any zeroes, country codes, parenthesis, or hyphens from your link.  

Once you are done, your link should look like this: 

https://wa.me/1234567899

You can now share it on the platforms of your choice and once a user clicks on it, they will be taken to WhatsApp where they can chat with you normally. 

Say goodbye to worrying about getting new prospects with WhatsApp lead generation

WhatsApp is an excellent platform for not only engaging with your customers but also identifying fresh leads from its vast user base. Using the methods I have mentioned in this article, you can generate a steady supply of leads to keep your sales pipeline healthy.

However, just like any other business aspect, make sure you have a solid strategy in place before you start using WhatsApp as a lead generation channel. This strategy will allow you to make the most of WhatsApp and streamline your efforts to get the maximum return on your investments. 

So, in order to utilize WhatsApp to its full potential, you need an external communication solution. And Zixflow is the perfect fit for that. It is a fully-personalizable platform, designed to implement your WhatsApp marketing strategies and take your initiatives to the next level. 

‍Sign up for Zixflow’s free forever account today to jumpstart your WhatsApp lead generation efforts and never run out of potential customers to sell to.