Claim access to WhatsApp Cloud API in minutes with our WhatsApp Campaigns platform and start sending WhatsApp broadcasts at scale to connect with all your prospects and customers where they are- on WhatsApp.
A valid phone number, proof of business, and 15 minutes are all you need to claim your WhatsApp Cloud API and start using it with our WhatsApp Campaigns platform.
Segment your audience and send WhatsApp broadcasts to all users. Enjoy higher engagement and conversions with targeted campaigns for sales, marketing, and support.
With zero set up fee, conversation-based pricing, highly-personalized messages, and real-time campaigns reports, make the most ROI for each WhatsApp you send.
Active on WhatsApp signaling that possibly all your target customers are on WhatsApp.
By leveraging WhatsApp engagement and retargeting campaigns.
From customers that WhatsApp helps them build a personal connection with businesses.
Achieve higher engagement, revenue, and customer satisfaction by sending personalized WhatsApp messages for marketing, sales, and support, all from one simple WhatsApp Campaigns dashboard.
Promote your products and services to customers worldwide on the most active communication channel- WhatsApp. Send automated WhatsApp messages at each stage of the customer journey.
Leverage the power of WhatsApp automation and engage your prospects by sending automated WhatsApp messages at each stage of the buyer journey to reduce drop rate and boost conversions.
Make your customers super happy by offering the best of automated and human-powered help by combining WhatsApp chatbot and shared WhatsApp inbox (coming soon) for real-time support.
"We needed a WhatsApp solution that could integrate with our CRM and connect all our team members to it for sending WhatsApp messages in bulk to different segments of our customers. With the Sales Simplify WhatsApp Cloud API platform, we could use our old business phone number for the setup, and also got a built-in CRM and an easy-to-use dashboard to manage all our WhatsApp campaigns. We’re super glad with it.”
WhatsApp Cloud API is a cloud-hosted version of WhatsApp API for businesses officially provided by Meta. It allows you to use WhatsApp in the cloud to communicate with hundreds, thousands, or even millions of customers at a time. Unlike WhatsApp Business App which allows you to send only one message at a time, WhatsApp Cloud API allows you to send personalized WhatsApp messages in bulk to all your customers and prospects. Using WhatsApp Cloud API for business, you can send WhatsApp broadcasts and campaigns for marketing, sales, etc. The use cases are infinite.
Only access to WhatsApp Cloud API is free. WhatsApp doesn’t charge any fee, hosting charges, or maintenance cost for access to its API. However, you need to pay a fee for each conversation done using WhatsApp Cloud API. It’s called conversation-based pricing. Fees for each conversation vary depending on the category of conversation and country of your customer.
To understand in more detail about WhatsApp API Pricing, refer to our guide Conversation-Based Pricing for WhatsApp Business.
Like most businesses, you can use WhatsApp Cloud API to send bulk WhatsApp messages and broadcasts by connecting it to the CRM of your choice like Sales Simplify. You can also use it to send interactive messages with call-to-actions for marketing and high conversions, for example cart abandonment messages with a link taking customers back to your website for check out.
Using WhatsApp Official API, you can automate marketing and sales communication as well, including messages and time-sensitive notifications like OTPs, order delivery updates, etc.
Another great use case is building a chatbot with WhatsApp API. You can add a WhatsApp chatbot to your business website and it will surely increase the engagement rate compared to a normal chatbot.
With WhatsApp Cloud API, the business use cases are really infinite and you can use it to communicate pretty much anything with all your prospects and customers at any scale.
Using the Sales Simplify WhatsApp Campaigns dashboard and integrated WhatsApp Cloud API set up guide, you can claim your WhatsApp API access directly from Meta and get it up and running in less than 15 minutes. Later on, Meta can ask you for additional documents to verify your business like Business registration certificate, proof of business address, etc.
Imagine WhatsApp Cloud API same as WhatsApp Business API but hosted on cloud and accessible to all businesses. One main difference between WhatsApp Cloud API and WhatsApp Business API is that the former is hosted on Meta’s own cloud while the latter is hosted on the server of an official WhatsApp Partner.
Earlier, you as a business couldn’t access WhatsApp API directly and needed to take help and approval from an official WhatsApp Partner to access their API. So, the access to WhatsApp API was restricted initially and that’s called WhatsApp Business API. Now, Meta has opened access to WhatsApp API for all businesses worldwide, there are no middlemen and fees involved, and that’s WhatsApp Cloud API.
So, if you see, WhatsApp Cloud API as well is built for businesses but unlike WhatsApp Business API, it’s more open, free, and accessible to businesses of all scales and sizes. Better, right?
While Meta provides direct access to WhatsApp Cloud API, it doesn’t provide any platform to deploy that API for your business use cases. Sales Simplify platform allows you to deploy WhatsApp Cloud API in the easy to use dashboard and start sending WhatsApp messages and broadcasts for all sorts of business campaigns like marketing, engagement, sales, and customer support.
Yes, we highly recommend you to shift from WhatsApp Business API to WhatsApp Cloud API. By upgrading to Cloud API, you can stop paying monthly recurring costs to the middleman and get direct access to the WhatsApp API from Meta. Cloud-version of API charges you based on pay-per-use model, making it much cheaper compared to API from WhatsApp Business Partners.
Besides huge savings in cost, you get confidentiality and scalability directly from Facebook because Cloud API is hosted on Meta’s servers unlike Business API which is hosted on third-party’s servers. Cloud API comes with 99.9% uptime, ensuring better service.
Also, moving from a Business API platform to a Cloud API platform like Sales Simplify is pretty easy and quick. For any help with it, you can contact the Sales Simplify team who will be happy to help you move to Cloud API.
Meta doesn't allow using the same number on WhatsApp Business App and WhatsApp Cloud. So, if you want to use WhatsApp Business App as well along with WhatsApp Cloud API, you need to use separate numbers for both the accounts.
Tip: If you are currently using WhatsApp Business App and now want to shift to WhatsApp Cloud using the same number, that’s possible. It’s often the case because when business is small, most business owners start with WhatsApp Business App only. But when business starts growing, they wanna shift to a scalable solution like WhatsApp Cloud API. To keep using your old business number on WhatsApp Cloud API, you can change the number on your WhatsApp Business App and once your old number is free, you can claim API access using that number.